Implications of body communication or non-verbal messages In Assignment

Implications of body communication or non-verbal messages In communicating with the Koreans - Assignment Example Non-verbal way of communication is a way of sending and receiving a message to and from someone through the reading of the gestures, expressions, and signs made by the body. This communication is the most effective way of communication especially when the two people are not of the same culture or language. It prevents one from experiencing any embarrassment because of not delivering the best when communicating verbally. Therefore, most of the Koreans communicate non-verbally with people from different cultures in order to succeed socially and achieve success in a reproductive manner1. Globally, many and different groups of people exist, with each one of then having their own culture. When using non-verbal communication, it becomes easy to socialize with different people from cultures. Different people with different cultures universally know most body signs2. However, culture of a certain group of people influences how they communicate using body signs and gestures. However, several implications will arise when communicating non-verbally with a Korean3. Culture of the Korean influences how they communicate non-verbally. They majorly emphasize the values of Confucian while communicating non-verbally. This applies in that they avoid shame, comparing socially and in terms of conformity. According to the culture of the Koreans, it is extremely vital for one to keep a distance from the person one is communicating with. Therefore, this is a positive attitude because they are in a position to accept any authorities given. They are very strong when it comes to keeping a distance. Therefore, they are very obedient to their superiors. In management, power distance should apply all through to ensure that there is respect between the seniors in a certain company and the juniors of the company. According to scholars, Koreans do not like involvement in declaring ones social identity because this leads to differentiation between two people. When this differentiation comes in, it creates an unusually big distance amongst different people. From this, we ca conclude that, to maintain a health society in a working environment, it is crucial for one to be oriented in the main goal of being in the company rather than individualism because this causes so many differences amongst employees working together4. When handing something to someone, Koreans use the right hand or both hands. They believe using left hand is a rude way in offering something. This shows that one should always be soft and show respect to somebody else despite the status or position in the society. When communicating, Koreans focus greatly on the face of the person communicating with them. They rely greatly on the eyes communication of a person. However, Koreans avoid touching while communicating. Touching is an embarrassing display of behavior in the public5. They believe that any affection should not be displayed when outside. This behavior is very important in a company. It helps in ensu ring that no one learns about any affection between two people easily. From the restraint value of the Confucian, it is clear in Koreans that they take great control when impressing. In most cases, their facial expressions are the main way of communicating. However, in an arguement about a business, they always argue out a problem to reach a solution but in case of silence, this means that there exist no ideas of solving their problem. This is helpful because, they are always ready to give ideas that one has6. Koreans use expressions to soften the communication. In many cases, some things are very difficult to tell another person verbally because they make a person feel more hurt, but when shown through a certain facial expression, they person is not likely to feel a big effect. For effective communication with a Korean, it is important to ensure that he or she keeps a constant look on the face in order to understand more7. This mode of

Direct Marketing Essay Example | Topics and Well Written Essays - 2500 words

Direct Marketing - Essay Example Segmentation allows Sports Gear Incorporated to divide up its market into customer groups or segments. Customers within a segment are similar to each other and dissimilar to other groups of customers in other segments (Evans, et al. 2004). Segmentation will be used to understand individual customers in the sports memorabilia market place and to group them together to form distinct segments which are identifiable, accessible and substantial. At its simplest, a consumer segmentation may be: In business markets, segmentation is often used to make selling more cost effective by prioritising the companies that require regular face-to-face salespeople and that can be served better by telesales and direct distribution. Market segmentation involves finding out the key drivers that distinguish one group of customers from another. The key drivers of consumer market segmentation in sports memorabilia will be: Statistical modelling techniques can be used to isolate the key drivers and to identify customer clusters or groups. Alternatively, Sports Gear Incorporated can use off-the-shelf segmentation classification systems. There are two types of data: primary and secondary data collection. Methods of primary data collection can be thought of as the means by which information is obtained from the selected subjects of an investigation (Robertson, 1992). A sampling technique will dictate which method is used and in other cases there will be a choice, depending on how much time and manpower (and inevitably money) is available. The following methods can be used by Sports Gear Incorporated in order to collect primary data: Individual interview of sport club members and fans. This method is probably the most expensive, but has the advantage of completeness and accuracy. Normally questionnaires will be used. Street (informal) interview. This method of data collection is normally used in conjunction with quota sampling, where the interviewer is often just one of a team. Some factors involved are: possible differences in interviewer approach to the respondents and the way replies are recorded, non-response is not a problem normally, since refusals are ignored and another subject selected; convenient and cheap. Telephone interview. This method is sometimes used in conjunction with a systematic sample (from the telephone book). It would generally be used within a local area and is often connected with selling a product like sports memorabilia. It has an in-built bias if private homes are being telephoned (rather than businesses), since only those people with phones can be contacted and interviewed. It can cause aggravation and the interviewer needs to be very skilled (Dillman et al. 1996). Secondary data are generally used when: the time, manpower and resources necessary for its own survey are not available (and, of course, the relevant secondary data exists in a usable form), or it already exists and provides most, if not all, of the information required (Berry 1998). The